Original Rabbit Fever poster artwork by Jeffrey Brown
Rabbit Fever is an upcoming indie documentary about rabbits. Rabbit breeding, actually, and the crazy world of rabbit showing. For the website, which also serves as a production blog, director Amy Do wanted something that was in the style of her poster art. This project was truly a collaboration; the product has just about equal parts input from Erin, Amy and myself and went through a number of transformations before settling on the final design.
We started with the overall color scheme of the poster design, as well as the original artwork by Jeffrey Brown and added some more bunnies in the footer (because we figured, you can’t have too many!). Over the course of the project, we played with various ways of giving the site a somewhat scrapbook-y look and allow some room to display some of the really cool photographs and magazine scans she acquired for the film.
The design has a rustic feel with the burlap header, frayed paper edges and wood background. Even so, the home page has a modern magazine-style layout with image thumbnails next to the post excerpts. We used a handwritten font that went with Jeffrey Brown’s hand-lettering, and used sIFR to render the font for the titles and headings. This site was a lot of fun to make and we feel really reflected our style of creating something that looks handmade, unique, and artistic.
WordPress plugins used: wp-sIFR, Subscribe2 (modified), Contact Form 7
portfolio | Tags: amy do, custom wordpress design, documentary, film, magazine style, paper, rabbit fever, rabbits, scrapbook, texture, vintage, wood
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